Tag Archives: Introductions

The WHY in the investor intro ask

We’ve written a lot here about fundraising and investor introductions. One of the key things to successful fundraising is being prepared, and one of the key pieces of preparation is to correctly target the list of investors. Most founders start with a generic list of potential investors they get from the Internet and other founders. […]

How to introduce your startup in an email

We encourage Techstars companies to perfect the way they introduce themselves. An introduction is a first touch point. Make it simple, clear, and awesome. To start with, master the etiquette of forwardable email. Get it right. Make the subject line clear and searchable. Don’t call it Intro. Call it: Intro TO/FROM, where TO is the […]

VC Introductions: How to ask and how NOT to ask

I’ve been getting a large number of bad VC asks lately. What is a bad VC ask? A bad VC ask is an open-ended ask for an intro to a venture firm. Here are some examples: – Do you know anyone who might be interested in investing in my company? – I am in NYC […]

How to write a forwardable introduction email

Getting an introduction is a basic thing that startup founders do pretty much every day. We talked about introductions in the post about business development tips, and also in this post about asking for introductions. One other thing we teach Techstars founders how to do properly is to send something called forwardable emails. Why Forwardable […]

How to ask me (and others) for an intro

I get a lot of asks to do an intro, and I do A TON of intros every week. I don’t mind, I love it actually, because my job is to create a bigger network, to connect the dots 😉 The first rule of any intro is do your homework, and make me do as […]