Your Startup as a Funnel

We’ve written here before about funnels – a powerful tool for startups to use for converting customers, sales, fundraising and more. The common characteristic of the funnels include the way they should be optimized – bottom up, and one stage at a time. In this post we use the funnel visual to think about your…

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How to set up a KPI Dashboard for your Pre-seed and Seed Stage Startup

Metrics or KPIs (Key Performance Indicators) are essential for driving and understanding growth of an early-stage startup. What isn’t measured can’t be improved, and startups that aren’t growing are not likely to survive. We have written extensively about these topics before:  Intro to Startup Metrics Funnels for Startups Whats is the Magic Moment for your…

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