Tag Archives: marketing
Dude, you need a marketing plan!
Last week we talked about MVP, and that it is important for MVP to be actually viable. Viability, as we explained, means ability to live. To be viable the product needs to have enough hooks and feedback loops. But even if you design the most amazing product, it still may not take off. To have […]
ABB: A – Always, B – Be, B – Branding
I hold public office hours, and do a lot of Skype calls. I always wear a Techstars T-shirt during those calls. This week, one of the entrepreneurs immediately noticed and asked me about it. To me wearing a Techstars’ T-shirt is an opportunity to promote a brand that I stand for and care about. I […]
So you think marketing your app is useless? Think again.
If you are a technical founder, you probably don’t think marketing is all that important. You don’t care enough about it. You are not really sure what it is all about anyway. Probably best to just ignore it. After all, you built this great app, with a beautiful design. And the app is useful — its solving […]
