Tag Archives: branding
Why do you exist? What is your purpose?
So begins an amazing talk on Branding by Geoff Cook. Geoff is a partner at a world renown agency Base, a long time mentor, friend and a supporter of Techstars. Today was the second time I was fortunate enough to hear Geoff’s talk. It is a unique blend of art and science — inspiring and […]
ABB: A – Always, B – Be, B – Branding
I hold public office hours, and do a lot of Skype calls. I always wear a Techstars T-shirt during those calls. This week, one of the entrepreneurs immediately noticed and asked me about it. To me wearing a Techstars’ T-shirt is an opportunity to promote a brand that I stand for and care about. I […]
