Category: Fundraising

How to set up your investor funnel

We’ve written here about spending time preparing for fundraising. We also talked about various sources of startup capital. Fundraising is much like sales – it is numbers game, and it is best attacked with a strong funnel. As a founder you focus on first identifying the right investors, then getting introductions, and finally working through…

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The WHY in the investor intro ask

We’ve written a lot here about fundraising and investor introductions. One of the key things to successful fundraising is being prepared, and one of the key pieces of preparation is to correctly target the list of investors. Most founders start with a generic list of potential investors they get from the Internet and other founders.…

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